When attending an NBA professional basketball game, it's not uncommon to see fans wearing apparel of their favorite teams. Headbands, shirts, and hats are amongst the common articles of clothing making appearances at these games, NBA swingman shorts rarely work. Complimenting the NBA swingman jersey, swingman shorts are the bottom half of the swingman uniform set.
It's actually surprising how unpopular these shorts are. They're rarely bought in tandem with jerseys or sweatshirts and the like. Furthermore, shorts are significantly cheaper than jerseys by almost twenty to thirty percent and are made from the exact same materials as the jerseys. On the street or in the arenas, they are unlikely to be found. What's even more interesting is how this particular apparel is poorly marketed. If you were to visit the NBA store website, you would see headers for apparel such as jerseys, shirts, hats, footwear and even DVDs! Yet nowhere on its homepage is any mention of NBA swingman shorts. It's almost as if they don't want to sell them. But they are definitely for sale.
There are more than 30 teams in the league; so of course, there are more than 30 types of NBA swingman shorts. Each team has at least two different colors: home and road. This means there's extensive variety. Furthermore, NBA teams change their uniforms as regularly as every few years or even add to their uniform roster. That means there are retro swingman shorts available as well. NBA teams honor events and celebrations. This is done through having teams wear commemorate uniforms, usually for a limited time. These uniforms also come with shorts. These shorts could be marketed and sold to the public. The NBA has a massive market for shorts available to them, but they are not maximizing their efforts to inform the masses. There is next to no indication of this on the NBA store site, which is a shame.
When people purchase basketball jerseys (particularly retro jerseys), they treat them with care. This is understandable because jerseys are made of little material and can be damaged or stained severely if not cared for properly. Would you mow your lawn while wearing an NBA jersey?! NBA swingman shorts provide more versatility in everyday life than uniforms and jerseys. This is because they are more durable and cost less. Change your oil, paint your house, or clean your garage! Once you are done, a simple wash and dry is all that needed. Of course, you can do the same thing with jerseys, but after too many washes, threads could loosen, worsening the overall look.
The Boston Celtics, L.A. Lakers, and Orlando Magic are the most popular NBA shorts, despite the overall poor sales of the product. Furthermore these 3 organizations have some of the most popular apparel in the NBA. All them share unique logos and colors that are fashionable & easy to identify. Perhaps if there were pictures of these team shorts on the homepage, it may spark consumer interest and we would see NBA swingman shorts worn more often.
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